About Us

Specialty Brands International is an international trading company that imports a wide range of high quality specialty products from Europe and distributes them wholesale to select retailers throughout the United States. Our company was founded in 2015, and is based in Raleigh, North Carolina. We operate as a B2B organization that has two primary focuses. The first is sourcing and distributing best-in-class products that are in high demand within their specific niche markets in France, Germany, and other western European countries and the second is building brand recognition within the United States for these products through creative marketing strategies.

The value in our business resides in our ability to use our expertise to locate and qualify uniquely made, premium products that are well regarded within their home markets and cultivate strong relationships with the product manufacturers and our global logistics providers. We negotiate the most favorable terms with our manufacturers and select other reputable goods and services providers using competitive processes designed to offer the best value for our money. This business model gives us a competitive advantage that ultimately translates into greater value for our customers.